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TYPES OF STUDIES

Market Profiling

Market Segmentation

Competitive Analysis

MARKET

ASSESSMENT

Customers

Employees

Users

SATISFACTION +

ABANDONMENT

Product testing

Concept testing & screening

Product support research:

Product Design & Configuration

Line Extensions

Pricing

Names

Packaging

PRODUCTS + SERVICES

Advertising & Brand Health Tracking

Advertising Pretesting

Website Usability

BRANDING

MARKETING

COMMUNICATIONS

TYPES OF STUDIES

BRANDING

+ MARKETING

COMMUNICATIONS

Advertising & Brand Health Tracking

Advertising Pretesting

Website Usability

Product testing

Concept testing & screening

Product support research:

Product Design & Configuration

Line Extensions

Pricing

Names

Packaging

PRODUCTS + SERVICES

SATISFACTION +

ABANDONMENT

Customers

Employees

Users

MARKET

ASSESSMENT

Market Profiling

Market Segmentation

Competitive Analysis

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