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TYPES OF STUDIES
Market Profiling
Market Segmentation
Competitive Analysis
MARKET
ASSESSMENT
Customers
Employees
Users
SATISFACTION +
ABANDONMENT
Product testing
Concept testing & screening
Product support research:
Product Design & Configuration
Line Extensions
Pricing
Names
Packaging
PRODUCTS + SERVICES
Advertising & Brand Health Tracking
Advertising Pretesting
Website Usability
BRANDING
+ MARKETING
COMMUNICATIONS
TYPES OF STUDIES
BRANDING
+ MARKETING
COMMUNICATIONS
Advertising & Brand Health Tracking
Advertising Pretesting
Website Usability
Product testing
Concept testing & screening
Product support research:
Product Design & Configuration
Line Extensions
Pricing
Names
Packaging
PRODUCTS + SERVICES
SATISFACTION +
ABANDONMENT
Customers
Employees
Users
MARKET
ASSESSMENT
Market Profiling
Market Segmentation
Competitive Analysis
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