Michelle is considered an expert in both quantitative and qualitative research methods. Her extensive experience in marketing, new product development, and strategic communications makes her perspective unique and sought by many companies and organizations.

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As a leader in the field of research, Michelle has served with distinction on various professional boards, including Marketing Research Institute International; American Marketing Association Foundation; American Marketing Association, National & Chicago Chapter; and the U.S. Census Bureau Scientific Advisory Council.

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Michelle has a BA in Advertising and an MBA in Marketing and International Business from the University of Illinois. She completed her certificate in mobile marketing research from the University of Georgia through MRII and received her qualitative training from Sharpen the Focus in New York.

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FUN FACTS: Michelle is an avid Chicago Blackhawks hockey fan and loves cycling and kayaking.