Bonnie works with B2B and B2C organizations to attract new customers, find the best ways to segment and reach out to existing customers, analyze customer behavior to predict future behavior, and increase the value of their customer base.

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She has been in the database and marketing analytics arena since 1985. Bonnie has designed, built, and managed databases or selected the right database solution and provided customer–centric analysis for many prestigious companies

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She has a BA degree from Lambuth College in Jackson, TN. She is a Market Motive Certified Practitioner in Web Analytics, Conversion Optimization and Social Media. She has achieved a Google Analytics Individual Qualification. Bonnie is a Past President for the American Marketing Association, Chicago chapter.

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FUN FACTS: Bonnie founded and operated a nonprofit performing arts company in her hometown of Cookeville, Tennessee and taught public speaking to barely tolerant freshman at Tennessee Technological University. She played the Alto Saxophone in high school and college and considers chocolate one of the four major food groups!